At Bounche, we believe that to help brands grow in today’s complex, ever-evolving digital landscape, we must constantly evolve ourselves. That’s why we are proud to announce a major step forward in strengthening our leadership and capabilities with the appointment of Buyung Widhi Syahputra as our new Strategic Director and Aditya Bramanti as our new Creative Director.

These two pivotal leadership hires reflect our ambition to push beyond the limits of what an independent agency can do, elevating our strategic, creative, and performance capabilities to deliver bold, business-driving ideas that resonate in culture and drive results.

Strengthening Our Strategic Core: Welcoming Buyung Widhi as Strategic Director

We are thrilled to welcome Buyung Widhi Syahputra, one of Indonesia’s most accomplished strategic marketing leaders, to our leadership team. 

Buyung joins us following an extraordinary tenure as Head of Strategy at Innocean Indonesia & APAC, where he helped redefine Hyundai’s presence in Indonesia and Southeast Asia.

Under Buyung’s leadership, Hyundai achieved an unprecedented 600% growth in market share, breaking into the Top 6 automotive brands in Indonesia within just four years, a feat rarely seen in such a competitive category. He was the driving force behind the launches of the IONIQ 5 & 6, KONA EV, and Hyundai’s high-performance N brand, while also spearheading the introduction of Hyundai Genesis into Southeast Asia.

His expertise extends beyond automotive. Buyung has orchestrated award-winning campaigns for brands like Toyota, Diageo, Mondelez, and L’Oréal, earning recognition at Cannes Lions, Effie Awards, ADFEST, Spikes Asia, and Clio Awards.

What excites us most is how Buyung blends brand building with data-driven performance and digital transformation. At Hyundai, he developed and integrated platforms like ClickToBuy, MyOwnHyundai, and MyHyundai, bringing the customer experience into the digital era and connecting CRM, CX, and performance marketing seamlessly into the sales funnel.

At Bounche, Buyung will lead our strategic planning function and spearhead the development of data-infused, insight-driven, and innovation-powered strategies that unlock growth for our clients. His mandate is not just to sharpen our strategic thinking, but to redefine how we help brands win in the intersection of creativity, data, and commerce.

“At this stage of Bounche’s evolution, we needed more than a strategist, we needed a game-changer,” said Majin, CEO of Bounche. “Buyung’s proven track record in scaling brands, transforming customer experiences, and driving both creative and commercial excellence makes him a perfect fit for the future we envision.”

“Bounche is in a pivotal moment, and I see immense potential here,” said Buyung Widhi Syahputra. “There’s a challenger energy in the team that I love, and I look forward to helping Bounche and its clients lead, not follow, building brands that create emotional connections and tangible business outcomes.”

Creativity Meets Culture: Aditya Bramanti as Creative Director

Earlier this year, we also welcomed Aditya Bramanti as our Creative Director, further fortifying our creative backbone. Aditya is a force in Indonesia’s creative industry, having sharpened his craft at agencies like GOODSTUPH, Pantarhei, Dwisapta, Fortune, and Leon, across both independent and multinational environments.

Best known for crafting emotionally resonant, culturally fluent, and insight-driven campaigns, Aditya has worked on iconic brands such as Energen, Bank Mandiri, Garena, BCA, Gojek, Semen Tiga Roda, and Pertamina, creating storytelling initiatives that connected deeply with Indonesia’s urban audiences and delivered both brand love and business impact.

“Hiring Aditya was a bold move for us, and the right one,” said Majin “We were looking for someone who could inspire beyond the brief, mentor our talents, and elevate our creative ambition. Aditya brings all that and more, his leadership is already helping us break through the ordinary and deliver campaigns that push culture forward.”

Since joining Bounche, Aditya has redefined how our creative, performance, and content teams collaborate, ensuring that our ideas don’t just look good but live powerfully across every screen and experience.

“Creativity today isn’t just about aesthetics, it’s about how ideas make people feel, what they say, and how they live in culture,” said Aditya “At Bounche, I’ve found a team ready to challenge conventions, not just create content. And that’s exactly the kind of playground I want to be in.”

A New Chapter for Bounche

At Bounche, we were born from the belief that brands must be culturally relevant, digitally fluent, and human at their core. Our journey has taken us from a boutique digital agency to a trusted partner for ambitious brands looking to make a real impact in Indonesia and beyond.With Buyung and Aditya on board, we are entering a new chapter, one where strategy meets creativity, data meets storytelling, and culture meets commerce. We are ready to help brands create ideas that don’t just drive awareness, but drive businesses forward.